Photos, Boomerangs, and videos shared to Instagram Stories are deleted after 24 hours, marking a radical departure from Instagram’s previous content model. No matter what the Instagram algorithm is doing at the time,…

Optimising Your Social Media Efforts The best forms of advertising are as well-trained, accurate, and synchronised as a team of Lipizzaner show horses. However, social media marketing is more akin to a rodeo…

It’s one thing to keep tabs on your own social media accounts, but you also need to monitor the accounts of others around you. B2B organisations may ignore the potential of social media…

Instagram games are a terrific way to get more people involved with your account and foster a sense of community. This makes them an essential part of social media marketing, since they facilitate…

Marketers and opinion leaders utilise social media extensively to reach their target audiences. In the United States, social media advertisements have been seen by more than half of all internet users. People aren’t…

Marketers need to adapt their methods to take advantage of the growing popularity of linked TV applications like Facebook Watch, Tik Tok TV, and others. Big brands in social media, like Facebook and…