The true litmus test of your online marketing expertise is the rate of engagement your audience. Who is re-sharing your content? We’re curious as to how many readers are actually commenting. As a…

Need to discover the secret to boosting your Instagram popularity? You probably do. Put in the effort to craft superb content that your intended audience will want to touch twice. It takes time…

Remember when the term “social media” meant only MySpace? Then all that was left to worry about was picking some tunes for the page. Nonetheless, there is little doubt that social media in…

TikTok has transitioned from a site popular for viral dancing videos to one where users can quickly learn about new products. Both established names (like Ray-Ban) and upstarts (like Scrub Daddy) have amassed…

Take advantage of TikTok’s user base before the in-app shopping experience rolls out to other nations by learning how to remain ahead of the curve. While the platform’s original goal was to get…

Surely you’re familiar with the app TikTok. If you’ve been living under a rock, you should know that TikTok is a video-editing app that lets you record short clips and add text, fancy…

So you’re using Google’s sponsored search and display advertisements alongside campaigns on Facebook, LinkedIn, Twitter, and maybe even some more specialised social networks serving your sector. It’s possible that you’re employing NPR as…

Experts in social media marketing understand the social media landscape and know what it takes to be successful. But, if you’re just starting out in the world of social media marketing (SMM), it…

When it seems like there is a new social media update or modification to the algorithm every other day, it can be difficult to keep up with the whirlwind of information. This is…

Instagram, one of our favourite lifestyle-based social platforms, is also a mobile-only advertising channel. This presents marketers with a unique set of difficulties as well as possibilities. nstagram is a mobile-only advertising channel.…