Social Media

The Social Media Lies And Truths Dissected In Tonight’s #Semrushchat

Experts in social media marketing understand the social media landscape and know what it takes to be successful. But, if you’re just starting out in the world of social media marketing (SMM), it might be tough to understand all the intricacies of the social realm and distinguish between fact and fiction. This is why we brought in Gabriella Sannino, an international marketing expert and SEO specialist, to dispel some of the most pervasive myths about social media that contribute to its abuse:

What do you think are some of the most widely held beliefs about social media that are not completely false?

For a poor reputation, social media is a godsend.

While social media has the potential to be a useful and legitimate marketing tool, it also presents risks to a company’s reputation if it is utilised inappropriately. It’s important to exercise caution while publishing, making sure that your tweet, image, or whatever it may be does not in any way spread incorrect information, insult or offend other people, or tarnish the name of your company.

Your SEO Efforts Are Not Helped by Social Media.

Social media signals don’t affect your site’s rankings, yet a good SMM strategy may still drive traffic. You’ve definitely seen that when you search for well-known brands, social media accounts rank highly. The fact that social media may potentially be used as a search engine is fascinating. It is worthwhile to monitor and enhance your SMM channels in order to increase the proportion of targeted visitors to your site.

The Same Material Can Be Posted to Many Sites.

Jylian Russell differentiates cross-posting from cross-promotion in a Hootsuite article. Using the same message on many social media platforms is futile since your material must be modified for each platform.

Does a successful SMM strategy require a paid advertising budget, or can it be achieved organically? If not, please explain why not; otherwise, what are your best recommendations?

As many businesses use both free and paid methods of social media promotion, we asked our chat attendees to weigh in on whether or not they’ve seen any organisations achieve significant results only using free SMM practises. They all concurred that organic social media must be included in any successful marketing strategy if meaningful connections to customers are to be made.

Social Media Examiner classifies four types of Facebook reach, one of which is “viral reach,” or the number of individuals who encounter your material after hearing about it from someone else. In this way, even if someone isn’t a fan of your Facebook page receive likes, shares, or comments on your post, their friends will see it. New people who hear positive things about your business through word of mouth may be intrigued enough to check it out.

Is your approach dependent just on producing high-quality content? How crucial is advancement, really?

Smart marketers in today’s cutthroat environment devote substantial resources to producing exceptional content that will aid in establishing a thriving brand. Unfortunately, many businesses invest in content marketing with no success. Hence, content continues to be a drain on their finances.

Should you reply to every single bad review? How do we best deal with them?

It’s frustrating when customers express displeasure with a service or product online. But, each one of us is vulnerable to this fate. Don’t freak out if you get any unfavourable comments on social media; rather, follow these guidelines for responding appropriately:

Never Ignore Critiques

Get back to those who leave real remarks. Users will see this as evidence that your brand is genuine, open, and receptive to their feedback. They may alter their minds and remove the bad review if they realise that you are making an effort to address their comments and assist them work through the problem.

Please don’t delete any reviews that have been left with a negative rating.

It’s tempting to hide bad feedback, but that’s never a good idea.

Use Careful

The one and only time you should disregard criticism is when you have solid evidence suggesting the comment was posted by an online troublemaker. In her piece for Social Media Examiner, Rachel Wisuri discusses many strategies for dealing with trolls.

Fourth, be calm and forthright while responding to legitimate complaints.

Genuine complaints from people who are really upset require an immediate response. Be calm, polite, honest, thank them for their opinion, and then apologise for the inconvenience. The first thing people want to know is that they were heard. Refrain from discussing it publicly and ask that they contact you privately.


In order to show a commenter that you are committed to finding a solution to the problem, you can take the discussion offline. Get their number by requesting it and then calling them. Taking the conversation away from the internet might be a great way to show that you care.

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