Social Media

4 Social Media Trends That You Need To Pay Attention

When it seems like there is a new social media update or modification to the algorithm every other day, it can be difficult to keep up with the whirlwind of information. This is especially true when you’re just trying to maintain your attention on expanding your business. We hear you. It’s quite a bit. Wouldn’t it be great to have everything in one convenient location?

The same was true in our minds. Hello, and thank you for joining The Social Share.

Every week, Haleigh Fullilove, our senior social media strategist, will aggregate all of the most recent and greatest social media updates from reputable publications and sources that are useful for business owners such as yourself. Make sure to check back here each week for your social update, and follow Haleigh and Teachable on Twitter at @heyhaleighanne and @teachable to remain in the loop about all the latest news.

This week, we’re going to take a deep dive into the most significant social media trends that will emerge in 2022.

Future trends in social media: 2022 and beyond

1. To your advantage, participate in the creative economy

There is no denying the fact that the creative economy is here to stay, and its expansion is only going to accelerate in the years to come. The fact that platforms are continuing to go farther into the realm of e-commerce only means one thing: the tools to which you will gain access as a creator will only serve to increase the amount of money you are capable of earning online.

This translates to increased opportunity for you to teach others what you know. Whether that means coming up with interesting and novel ways to advertise your online course, putting yourself out there to get relationships with businesses as an influencer, or interacting with your audience on a more profound level, this is an important step to take.

2. It’s time to face facts

Certainly, demonstrating your genuine self to the people who follow you on social media requires that you always maintain your authenticity online. That gives them the impression that they are more connected to you. This demonstrates that life isn’t always picture perfect, which is a positive thing to take away from it.

On the other hand, the consequences of burnout have never been more tangible. After all, ninety percent of creators have either experienced or are currently going through burnout, as reported by Vibely. As a direct result of this, content creators and companies alike have started integrating this into their content marketing strategies to a greater extent than they ever have before.

Thus, how are you going to incorporate this into your own efforts?

When you are feeling stressed, give yourself a vacation from posting on social media (We promise your engagement will not dip and your followers will still be there.)
Share the challenges you’ve faced as an entrepreneur in terms of self-care and burnout in your own life.
Join a fellow content producer for a question and answer session live on the topic of mental health in the context of online business.
We really hope that this “trend” is here to stay for a very long time, and it doesn’t matter which way it develops.

3. There are no indications of departure in the video

Morning Brew predicts, as do virtually all other publications and social media platforms, that the popularity of short-form video will continue to rise throughout the year 2022.

There has never been a more favourable time to put oneself out there than there is right now. According to Kipp Bodnar, the Chief Marketing Officer for HubSpot, “[Short-form video platforms are] going to be more and more essential channels for marketers, because they’re not just acquiring recognition, but they’re gaining influence over the day-to-day habits and lives of consumers.”

When it comes to making an appearance on social media with short-form films, you have a wide variety of options available to you. To get the party started, here are some humorous ones:

Putting out a brief “how-to” guide for one of your go-to and most reliable business tools is a great idea.
If you were to talk about your morning ritual as an online creator, what would you say?
Share with us the top three things you do for some much-needed self-care at the end of a long day.
As a method of advertising, you may offer a tasty piece of advice with a connection to your online course.

4. The social networking experience is getting more enjoyable

Memes are here to stay, which is surely not the least important point to make. Let’s discuss.

Memes are not only a low-risk, low-cost, and low-effort approach to create material that is engaging, but they are also enjoyable to do so. It’s a straightforward method for keeping up with the latest trends and connecting with your target audience.

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