Social Media

How To Build Successful TikTok Marketing Strategy?

TikTok has transitioned from a site popular for viral dancing videos to one where users can quickly learn about new products.

Both established names (like Ray-Ban) and upstarts (like Scrub Daddy) have amassed massive online fan bases and experienced meteoric rises in revenue.

This post will teach you the ropes of becoming noticed on TikTok, which will lead to increased views, clicks, and new users.

Is there a particular reason why you want your company to be present on TikTok?

SensorTower estimates that TikTok will have the most annual user spending of any app at $2.5 billion in 2021. App Annie estimates that this number will eventually rise above $3 billion.

Although TikTok is not an e-commerce platform, these numbers show that its users are nevertheless actively involved in social purchasing. Sixty-seven percent of TikTok users say the app has prompted them to make an unplanned purchase.

According to data compiled by TikTok, 37% of users who come across a product are immediately interested in purchasing it. Over a third of shoppers have tried to buy an item only to learn that they missed out because it was out of stock.

Tips for expanding your business using the video-sharing platform TikTok

TikTok’s foundation is the ability to easily find new videos to share. Like the home feeds on Twitter and Facebook, TikTok’s For You Page (“FYP”) is a never-ending stream of videos. Users should expect to see tailored versions of these films based on their preferences and previous activity.

In this respect, TikTok’s feed is analogous to the recommended material offered by competing social media sites. The possibility for content discovery makes it stand out; the amount of your followers is not a limiting factor.

That is to say, if your material is interesting, you have just as much of a chance of becoming viral as any well-known company with millions of followers.

Investigate the most popular hashtags

TikTok populates the FYP of its users with related content based on their interactions with videos containing specific hashtags.

The Explore page on TikTok provides an overview of the most popular content currently being shared. Use hashtags that are currently popular in conjunction with subjects that will pique the interest of your target audience.

To broaden your listeners, use sound

Because of how TikTok videos are played, the audio is just as crucial to getting views as the video itself.

‘Sounds’ are audio clips that can be added to your material and can be taken from songs, movies, or other TikTok videos.

To TikTok, sound is just like hashtags. After a user watches a video with a specific type of sound, TikTok will recommend others with the same or similar sound effects.

Click the plus sign (+) on the TikTok app, then select Sounds, and finally TikTok Viral, to hear the most popular audio clips right now.
Set yourself apart from the crowd by adopting a recognisable motif.

You’re competing with an infinite number of other videos that TikTok thinks are related to your audience’s FYP based on the topic or sound of your content.

Making use of a consistent theme might help your content stand out

For a consistent visual style, mattress manufacturer Purple uses the colour purple in all of their promotional videos.

Collaborate with makers to increase exposure

To increase product awareness, collaborate with like-minded TikTok users. When creators work together, they boost both views and interaction.

They have a beneficial effect on both brand recognition and revenue:

Thirty-five percent of TikTok users say they learn about new brands and items from creators, sixty-five percent of users say they love it when creators post about products, and seventy-one percent of users say the creator’s authenticity has influenced their decision to purchase.
The Bulldog Skincare brand, for example. The company collaborated with creators to make videos centred on the hashtag #IchRasiereDich to increase brand recognition and introduce the product to a wider audience (I shave you).

Get in front of your audience in real time by going live.

Spending time in the moment with your audience is a great way to get to know them better. According to research conducted by Ipsos, TikTok users had a 50% higher interest in branded live content than those who do not use the app.

Live events also increase the likelihood that consumers will learn about new brands and make purchases.
While regular videos have a time limit, TikTok LIVE does not, allowing you to spend as much time as you wish interacting with your viewers.

It’s also included on the FYP, so you may use it to stop people in their scrolls if you want to. To broadcast live, however, one must satisfy two requirements: (1) be at least 16 years old, and (2) have at least one thousand followers.

Get your live streaming strategy in sync with your company’s goals.

Organizing a TikTok LIVE session

At any time, you can begin a LIVE by tapping the “+” button in the TikTok app and then tapping “Go Live.”

Create excitement by planning ahead. Market it so that more people will see it, and highlight the benefits to viewers who can watch it in real time.

Look at your TikTok analytics to see when your audience is most active on the platform, and then schedule the stream then.


The combination of TikTok’s active user base and its users’ propensity to embrace companies makes it a promising platform for ecommerce promotion.

When using TikTok, authenticity and originality are the two most important criteria in becoming popular. Be consistent with your brand and the needs of your audience while also exploring new approaches to content and partnerships with creators.

Little guidelines exist for what does and does not work on the video sharing platform TikTok. Just because you think it could be hilarious or entertaining to your audience doesn’t mean you shouldn’t try it. Metrics of user interaction will reveal which kind of posts resonate most with your audience.

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