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A Primer On Using TikTok As A Marketing Tool For Real Estate Professionals

Over 36% of people in a recent survey by Zillow indicated they would buy a home only through the internet without ever setting foot in the property.

Having a strong online presence is becoming increasingly important, and real estate brokers who want to stay ahead of the curve should adopt this strategy.

The newest platform, TikTok, has everyone’s attention since it allows you to instantly generate excellent content and distribute it to a large audience. If you know how to use TikTok for real estate marketing, you’ll show your clients that you’re ahead of the competition.

Here’s Why Real Estate Brokers Should Use TikTok

TikTok is projected to have 1.5 billion monthly active users by the end of 2022. As a result of the app’s rising popularity, real estate brokers can’t afford to leave it out of their social media advertising strategy.

What makes TikTok a viable option for the real estate industry, then? TikTok has a leg up on the competition because to how easy it is to use. The app’s “For You” tab is a valuable asset to any real estate marketing plan due to its nature and the number of visitors it attracts.

TikTok is less friend-centric than social media giants like Facebook and Instagram. To personalise your TikTok experience, head to the “For You” page, where the app will suggest videos it thinks you’ll like based on your viewing habits. Because of the structure, it will be easier to draw in new viewers and expand your audience without spending money on advertisements.

Quickly and simply position yourself as the go-to expert in your area of real estate by producing content that generates leads using your extensive knowledge.

Strategies for Using TikTok as a Real Estate Agent

The material you post on any social networking platform, especially as a newcomer, should always follow the platform’s established best practises. If you’re a real estate agent, you may use these tactics to maximise your marketing efforts on TikTok.

Establish Who You’re Writing For

In the beginning of any marketing campaign, especially those aimed at selling high-end real estate, it’s important to zero in on a certain demographic and market segment.

Location, ideal client, and professional aspirations should all factor into who you aim your marketing at.

Making content that people will actually care about requires that you:

  • Find your niche’s ideal customer.
  • Describe the issues and worries you’d be able to address for them.
  • Produce material that talks about such things in particular.

Video content for the real estate industry: some tips

All of your original TikTok videos don’t have to be made from scratch. If you’ve made any videos for other social media platforms, you can quickly adapt them for use on TikTok.

TikTok videos can be up to three minutes long, but the most popular ones are 15 seconds or less.

Be Current.

TikTok trends in real estate range from offering guidance to finding hidden spaces. Many of your videos should be as unique as possible, but there are times when using content that is currently popular might be helpful.

When an issue is popular, it piques people’s interest. If you create material in line with current trends, you increase the likelihood that it will be included on a user’s “For You” page. If a user has demonstrated interest in this type of material in the past, the algorithm will show it to them.

Put Hashtags to Use

Hashtags are a great way to categorise your articles and inform search engines about the subject matter you’re covering. When users click on a hashtag, they will be sent to a feed containing just posts with that hashtag. Because of this, it is essential to utilise hashtags that accurately describe your post’s subject.

Check out trending real estate hashtags or investigate what your top rivals are using to get started.

Edit Images and Add Captions

A lot of the time, people who are watching videos on their phones would just swipe through them without really listening to them. The viewer may choose to ignore the rest of the information if this occurs and subtitles aren’t provided. Captioned videos are accessible to those with hearing loss and may be enjoyed by a wider audience even when the sound is turned off.

Layers of significance and the ability to convey your message may be added with text as today’s top hits play in the background.

Your TikTok’s chances of getting seen will improve if you include sound, especially popular music. Use text overlaid on the video to explain the connection between real estate and popular music.

Maintain Coherence

TikTok success requires regular uploading. The “Golden Rule” of TikTok states that users should post at least once every day, and up to three times per day if they are just starting out and trying to build an audience. In the event that further TikTok real estate films are required, such as for the introduction of a new listing, feel free to upload them.

It might be daunting to add this sum to your already full schedule of real estate tasks. Keep in mind that TikTok was designed for short movies, and that a 15-second clip may be easily produced using the app’s built-in editing features. There are also a number of TikTok planners available for those who want to develop content in bulk and save it for later publication.

TikTok Property Tips

For your TikTok videos to go viral, they need to be attention-grabbing and brief. Here are a few suggestions for property-related TikToks:

  • Conversations based around questions
  • TikTok trends in the local real estate market as of late
  • Suggestions for the Real Estate Market
  • Exhibitions of Real Estate
  • Tips on making your home back for the market
  • What to Do and What Not to Do in the Real Estate Industry Instructional films covering typical pitfalls and processes in the real estate sector
  • Making several films in a row or repeating a fashion with slight variations
  • Suggestions for Those Considering a Career in Real Estate

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