Social Media

TikTok Statistics You Need to Know in 2023

TikTok is the fastest growing social media platform in the world due to its updated online streaming and video content.

Although the boundaries of the new subculture that has emerged around TikTok are still fuzzy, one thing is certain: TikTok is a formidable social media force (as per our 2022 TikTok benchmarks study).

In this article, we’ll go over the most crucial TikTok analytics and statistics to help you adjust your business message to the latest trends in TikTok marketing.

Number of People Using TikTok

TikTok has 1 billion monthly active users as of September 2021, and that number is only increasing.

TikTok is projected to reach 840 million users by 2023, according to industry analysts.

For a better grasp of which demographics are most likely to be using TikTok, it would be helpful to look at some demographic data.

TikTok’s user base, broken down by age

TikTok’s growth is unlikely to slow down because its core demographic is made up of people born in the last two decades (Gen Z).

TikTok’s largest user demographic in the United States is between the ages of 10 and 19, making up 25% of the platform’s total user base, while users aged 20 to 29 make up 22.4%.
TikTok users, broken down by sex

TikTok has a nearly equal number of male and female users. According to TikTok’s analysis of its own ad audience data for July 2022, 56.2% of its users are female and 43.8% are male.
At 16.4 percent, teenage girls made up a disproportionate share of TikTok’s active user base in the United States.

Additionally, 53.79 percent of TikTok creators are women.

How TikTok Users Act

More than 90% of TikTok users access the app daily, and the vast majority do so multiple times per day.

There is a general trend towards users consuming content rather than contributing it themselves.

TikTok user participation data

We found that the average engagement rate on TikTok was 7.11%, which is six times higher than Reels, in our comparison of the two platforms.
TikTok’s users are significantly more engaged than its competitors, actively moulding the algorithm through their interactions with shared content.

As a result, the average comment rate on TikTok is 0.09%, nearly double that of Instagram.
Time spent on TikTok (on average)

Ninety percent of users log in every day, and the average time spent on TikTok per day is 52 minutes.

The average monthly time spent on the platform increased to a whopping 28.7 hours in 2022, up from 22.8 hours the year before.

TechCrunch reports that TikTok has more young users than any other video platform, including YouTube.

User engagement data from TikTok

TikTok, hands down, has the longest average session duration of any social media app, clocking in at 10.85 minutes.

A recent study by Influencer Marketing Hub found that among social media platforms, TikTok user profiles with 100,000+ followers have the highest engagement (5.30%), followed by Instagram (1.10%) and Twitter (0.30%).

TikTok download data, 3,
Incredibly, since its 2016 debut, TikTok has amassed a billion downloads as of February 2019, with another half a billion expected in the following eight months.

More riveting data

The popularity of TikTok has increased dramatically, with 3 billion downloads.
The year 2022 marked a watershed year for TikTok. This social media platform has quickly surpassed Facebook and other social media giants with over a billion downloads thanks to its massive user base.

The first app ever to do so exists somewhere other than the Metaverse.

In 2021, TikTok surpassed all other apps in terms of downloads.
According to Business of Apps, TikTok had 656 million downloads in 2021, making it the most popular social media app of the year.

By the second quarter of 2022, TikTok had over 60 million quarterly downloads on iOS devices.

The Number of Downloads of TikTok in Each Country

TikTok was initially a hit in its native China, but in 2019 and 2020, it became increasingly popular in India as well.

With 611 million downloads overall, TikTok has seen a significant increase in popularity in India, with 323 million downloads in 2019 alone.

TikTok claims that their app is currently the most downloaded app in over 40 countries and is available in over 150 markets worldwide.

Figures from TikTok videos

TikTok is a social media platform for uploading, sharing, and watching short, creative and engaging videos. TikTok users who are truly invested in the platform frequently like, comment, and share videos.

Also, there’s no denying that viral videos are the future of social media promotion. Take a look at these pivotal facts about TikTok videos.

In the year following its release, TikTok averaged over a million daily video views.
Because of TikTok’s video format, it’s surprisingly simple to get lost in a never-ending loop of 50- to 60-second clips.

Videos on TikTok are highly engaging, but the carefully curated algorithm ensures that your FYP feed is always populated with posts that are relevant to you and your interests.

Thus, it should come as no surprise that, after its 2018 debut, TikTok averaged over 1 million daily video views.

4.2 As of the year 2021, 1.2 billion people have watched videos containing the hashtag “#Raindropchallenge.”
In 2018, this challenge began to rapidly spread online, and it has since gained widespread attention.

Thoughts in Concluding

Despite being a relatively new social media platform, TikTok has shown massive potential to eclipse industry leaders like Facebook and Instagram.

What better way to demonstrate TikTok’s popularity than by presenting some impressive numbers?

Keep these helpful TikTok statistics in mind as you plan your next social media strategy and think about giving TikTok a try.

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