Social Media

An Ultimate Guide To Get More Views On TikTok

When used properly, TikTok can be an effective method for expanding the reach and visibility of a company’s brand.

However, you should focus on increasing your video views first. What is the procedure for accomplishing this?

Here, we’ll show you step-by-step how to improve your TikTok views by utilising trending sounds and improving your content’s placement on the For You Page.

What Constitutes a View on TikTok?

Understanding what counts as a view on TikTok is a prerequisite to learning how to increase your viewership.

TikTok’s method of counting views is much more straightforward than other platforms’. From the second your video plays, it’s considered a view.

Having watched your own video on repeat a hundred times doesn’t count as a hundred views, though. Personal views on TikTok are ignored.

Tips for Increasing Your TikTok Video Views

Here are eight tried-and-true methods for boosting your TikTok views this year:

For You Page Content Optimization Is Step One

If you want your TikTok video to go viral, you should work to have it featured on the app’s For You page (FYP).

The First Year’s Progress (FYP) is the app’s landing page, where users are constantly being fed new content that has been algorithmically selected to reflect their preferences.

For You Page: Make the most of this page

There is no requirement to be a famous creator or have thousands of followers in order to have your content featured on the For You page.

However, if you want your content to be more easily recognised and promoted by the algorithm, optimization is key.

Add hashtags

  • Put hashtags and keywords in your captions to attract more likes and comments.
  • Maintain a steady presence in your chosen field.
  • Make use of popular music and audio
  • Mini-videos should take precedence.
  • Schedule your updates for maximum exposure

ICYMI: Later now has a TikTok Scheduler so you can plan ahead for your TikTok videos. Register right now:

Arrange Your TikTok Clips Ahead of Time

As a second piece of advice, interact with people in your target market.
TikTok’s initial popularity was due to its ability to host viral dance and lip-syncing videos, but the platform has since expanded to host a wider variety of media.

When you have a list, you can start interacting with the people on it by liking and commenting on their videos and sending direct messages.

The best way to improve your profile with the algorithm and secure more views for your content is to have more people like, comment on, and share your videos.

A third piece of advice is to make use of current effects and sounds.
TikTok users can increase their views by jumping on the latest trends.

Typically, this involves making videos with TikTok Sounds and other viral visual effects.

Some TikTokers even believe that including a popular trending sound track in their videos, even if it’s muted, will cause the algorithm to display their videos to more viewers.

Whether or not this is accurate is up for debate, but what we do know is that the TikTok algorithm uses a user’s viewing history to recommend videos that are similar to those they have already viewed.

Fourthly, make use of keyword-rich captions

When searching for content on TikTok, users can specify their search by focusing on specific users, videos, sounds, LIVE, or hashtags.

That’s why it’s important to include relevant captions with well-chosen keywords to increase your content’s discoverability.

Take the keywords “social media scheduling tool” for example. If you do a search for “Later” on TikTok’s Discover page, you’ll find a video created by a user of the app discussing the app right at the top.

tiktok’s built-in search bar

Include search terms that users of TikTok are likely to enter into the app’s search bar in your captions.

Fifth Piece of Advice: Create Condensed Video Content

TikTok typically favours shorter videos with a seamless loop because watching a video in its entirety is a strong interest indicator.

This is why it’s so important to grab people’s attention within the first three seconds.

Though videos on TikTok can be up to 10 minutes long, it’s best to keep the amount of content you share to a minimum.

Shorter videos are more likely to be watched all the way through or even repeatedly.

Later’s TikTok Scheduler allows you to pre-schedule videos and have them automatically posted. Join now at no cost to you!

Arrange Your TikTok Clips Ahead of Time

Publish videos to TikTok in advance from your computer or mobile device. Costs nothing!

Yes, Please Involve Me

Adopt a TikTok Influencer Marketing Strategy

An effective strategy for increasing your video views is to run a TikTok influencer marketing campaign and work with TikTok creators.

One of the most popular videos for the Peace Out brand, the repost on their account currently has over 9k views.

However, that is just one illustration. Businesses of all sizes are placing a premium on collaborating with TikTok stars.

Tip #7: Post Valuable Content

Although it may seem obvious, making content that people want to watch is one of the best ways to gain popularity on TikTok.

You may have found that “how to” videos and other instructional content do particularly well on the app if you’ve used it for any length of time.

Cross-promote on other sites or go live: suggestion no. 8

If you’re a regular on other social media sites, you might have noticed that lots of people now also post videos they like from TikTok there.

Incorporating the audiences a company already has on other platforms (like Instagram) into the promotion of its TikTok content can be a powerful strategy for growth.

The best way to get more people to watch your videos on TikTok is to post them to Instagram Stories with a clear call to action telling them to subscribe to your channel.

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